I am Helena Lynette - a mother of two wonderful boys and a woman of unwavering faith.
I wanted to tell you more about the story behind my business because Nature's Love is more than just a brand... my products truly are made with love!
Looking back to my childhood, not a week went by without me spending hours experimenting on my doll's hair, my own or a family member's... My passion for hair has been rooted in me for as long as I can remember.
I am so grateful that I have been able to live my dream of being a hairstylist for over 13 years, and director of my other business Hair Maintenance By Helena since 2014.
Nature's Love was founded in 2016, when I decided to create my own hair product after struggling to find a product that I could rely on for quality ingredients and results.
I have watched my mother and salons mix different products to try and get the right result... nothing worked... my hair was still fine and lifeless. I decided to take matters into my own hands and started researching and testing various mixtures on my own hair. I prayed and cried every time I got it wrong until I was finally satisfied. I am so happy with how much Nature's Love has progressed.
Just as things grow and flourish in the natural world, Nature's Love is created with your growth and health in mind. I too will remain dedicated about delivering natural hair care products for all hair types, with love and nurturing at it's core.
I know how it feels to be torn down, lack self-worth, feel insecure and lost whilst on the journey of self-discovery... I have worked hard to turn those fears into factors that inspire my businesses; my passion is to help others never forget that they are made beautiful inside and out we just have to embrace who we are.
I feel that our hair helps us express who we are and most people look forward to a new style or simply a bit of pampering to refresh their mind and soul. Speaking from experience, experimenting with different hairstyles is an important period of self-discovery and creativity.
With time, I grew in confidence and skill. I began to
understand who I was created to be
Nature's Love was originally called Natural Love; this reflects the journey and the process to learning to love the natural me after having my son and going through some intense life changing events. I also decided to go bald! That's right, me - a lover of weaves, new colours and styles. Personally, I felt I was using them as a shield to protect me from my true inner self so I chose to bare all. Since then, I have been enjoying the journey of being my true self and growing my locs. My love for different hair styles will never change. I will always love and appreciate the original and will encourage others to do the same.
The brand transformed into Nature's Love as it reflects the action and growth of the journey. All of which was inspired and sourced to have a positive effect on your health and well-being, whilst producing beautiful results for your hair. Each ingredient has been chosen to help alleviate tension and aid mental health. I have personally experienced depression so I know how important it is to have a product that helps with not only the outer enhancement and healing - but also the inner.
So, Natural Love was the process... Nature's Love is the process in action!